Tumbleweed Travel Brand
May 2022 | Professor: Christine Bosch
This project required creating a cohesive collection of sellable products that would look like they belonged to the same brand. I took the branding approach to heart and developed a hypothetical travel accessory company called “Tumbleweed”. I refined my mood board and defined the color palettes and central imagery that would represent my brand in order to establish a clear creative direction. I developed all of the illustrations, mockups, and art direction for the brand, including the product designs and packaging.
My core collection of products included a range of travel accessories such as a travel journal, luggage tag, and stickers. I also created an example of what a location-inspired special collection would look like, which highlighted how the brand could be expanded beyond the core collection.
